e.l.f beauty kicks and kisses project

For the second element of my self-devised final year project, I explored the intersection of women’s sports and the beauty industry, building on my initial research from element 1 about e.l.f. Beauty and its role in shaping representation for female athletes.

Tasked with developing a series of creative outcomes and a marketing strategy to engage a fresh audience frontier, I conceptualised "Kicks and Kisses", a bold campaign designed to challenge stereotypes and empower female footballers to embrace both their feminine and athletic identities. My final outcomes included a dynamic campaign, a branded zine, and an exclusive launch event, envisioned using MidJourney, to bring the concept to life. In my images I have selected a few from each aspect including pages from my report document showcasing the marketing plan and timeline.

This project reflects my passion for branding, creative direction, and visual storytelling, pushing boundaries within the evolving world of fashion, beauty, and sports.